Thanks Urban Dictionary
I gotta say, coming up with different company names and playing with logos was the fun part.
Brainstorming our company name started early on. We knew from the beginning we did not want anything lingerie-ish and after researching the origin of other company & products name (did y’all know “Nyquil” came from night + tranquil?), we got on a play-on-words kick. Below is a copy/paste from our initial brainstorming sessions. Rule #1: there are no dumb ideas. Period. We challenge this rule a few times though…
- mint (different spellings= minte, mynt,) -cool/fresh
- grace (was a synonym for refinement, style, ease, poise)
- avant (French = before)
- lisse (French = smooth)
- doux (French = soft)
- bon (French = nice, good)
- nu (French = bare… this must be where “nu bra” came from)
- liscio (Italian = smooth)
- novu (french=nouveau=new); (latin = novus=new)
- brava (ya know, bc bravo is taken)
- bonveau (combines bon + nouveau)
- sopho (latin = bravo)
- sleeco (combo of sleek + comf)
- bair (bare + air–it’s light as air)–looks too much like Blair, which is a weird company name
- Nusol (nu + solution)
- Nure (nu + resolve)
- Solisse (solution + lisse)
- Nulisse (nu + lisse)
*Side note: we are not French nor do we speak it (it’s just prettier) so if the meanings above are incorrect, please notify google translate.
We were set on Mint for a very long time. Mint is cool. It’s refreshing. It spoke to us. Then we started looking at slang words for breasts and here’s what Urban Dictionary told us:
Breasts, according to Urban Dictionary:
Tits, titties, tig ol’ bitties, boobs, jugs, melons, cans, hooters, dirty pillows, gazongas, yabbos, tig bitties, knockers, mammaries, fun bags, honkers, headlights, baps, meat puppets, ta-tas, naturals, boobies, guns, bahama mammas, balloons, bawagos, big brown eyes, blinkers, bobambas, bodacious tatas, bombs, bosom, bosooms, boulders, Bristols, brown suckies, bubatoes, bups, bust, busts, Cadillac bumper bullets, casabas, chest, chuberteens, cones, gedoinkers, doorknobs, floppers, fried eggs, fugis, gams, gazangas, jungle tits, golden bazoos, golden winnebagoes, mounds, mountains, marshmallows, Maguffies, grenadoes, hogans, honkers, itty-bitty-titties, jalobes, bazongoes, bazookas, bazooms, bazoos, ninnies, nips, nupies, pair, nice pair, penis squeezers, beamers, starter buttons, tads, handles, tatas, tittyboppers, bee stings, jiggers, jobes, rolling hills, cup cakes, cushions, dairy section, highbeams, hinyackas, knobs, love apples, love monkeys, luscious scoops of flesh, twins, love warts, watermellons, wazoos, whoppers, winnebagos, yabos, mambas, mammas, mamms, massive mammaries, mazabas, mellons, milk factories, Mcguffies, mosquito bites,perkies, pillows, pimples, pink chewies, rack, set, smosabs, stacked, torpedoes, towel racks.
This list was obviously created by an 18-year-old frat bro.
While we weren’t looking to name our company Meat Puppets, “twins” stuck out to us. How could we play off the fact that we’re twins and “the twins”? Our oldest sister eventually suggested “twinks” and after googling it, we realized we needed an alternative spelling, (see PSA). So, Twinnks!
Luckily, our other sister is very creative and started sending us logo ideas in January. Every batch she sent, we would ask her for variations – this color, that font; this font, that color – and after 6 months, two google surveys and copious amounts of red wine, we ended up choosing one of the first ones she ever sent us. We kept coming back it and should’ve trusted her instinct from the beginning but thought it would be best to test her patience instead. She rocked it, right?
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